Xiaomi did it: the Chinese language cellphone maker dethroned Samsung in Europe and took the highest spot. One determine significantly illustrates success.


Globally, Xiaomi has already overtaken Apple and clinched the silver medal within the rating of the world’s largest cellphone producers. Issues are even higher for the electronics firm, accustomed to success, even in Europe.

Xiaomi is the brand new number one in Europe

Within the European market, Xiaomi was in a position to overtake Samsung within the second quarter of 2021, as new analyzes from Technique Analytics market researchers present (supply: Strategic analysis Going by means of GSMArena). Between the months of April and June, Xiaomi encountered one 25.3% market share – number one in Europe. At Samsung, nevertheless, that was solely sufficient for a 24% market share.

The storm on the high is much more spectacular once you have a look at Xiaomi and Samsung’s development numbers as compared. Whereas Xiaomi was in a position to document a huge enhance of 67.1%, Samsung is down 7%. Though the 2 producers are separated by solely 700,000 items offered in absolute numbers, a slender victory is a victory. In brief: at the very least at the moment Europeans desire to make use of a Xiaomi cell phone than a Samsung smartphone.

With regards to low-cost smartphones, Xiaomi is forward, like us on this one Video present:

Can Samsung combat again?

It stays to be seen how nicely Samsung can reclaim the crown within the third and fourth quarters of the yr. On August 11, South Koreans will introduce new smartphones, however they’re foldable telephones. Although the Galaxy Z Flip 3 is alleged to be cheaper than its predecessor, forward-looking gadgets are at the very least not but huge field workplace hits.

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However, ought to Xiaomi Den Proceed to flood the smartphone market, who’re extra comfy within the entry-level and cheap center class. The combat for the summit due to this fact stays fascinating.